Do you know where they come from the names of the ten most valuable brands in the world?
Wednesday, May 11, 2011
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Lindlar has traced the origin of the names of the ten most valuable brands in the world. W & V sets out the results of its work tracking:
01. Apple
The origin of the name of which is today the brand world's most valuable is not entirely clear. Apparently, Steve Jobs proposed the name "Apple Computers" to christen the company with the aim of emphasizing the "creativity" of it. Of course, Jobs was the only one proposed "temporary" waiting to find a better name. However, no proposal came as no better, definitely opted for the initial classification. There are, however, an alternative story about the origin of the name of Apple. According to Steve Wozniak, co-founder of Apple, the Apple name emerged after passing in front of garden with fruit trees.
02. Google
The history of the name of the second most valuable brand in the world according to the index BrandZ Millward-Brown is rooted in mathematics. Google is the English pronunciation of the word "Googol", which designates a 1 followed by 100 zeros. The word was introduced in 1938 by the American mathematician Edward Kastner, who chose the term on a proposal from the nephew of 8 years.
03. IBM
The origin of the name of IBM is to be found in the initial name given to this technology company, founded in 1911: "International Business Machines."
04. McDonald's
La famosa cadena de comida rápida lleva el nombre de sus fundadores: los hermanos Richard y Maurice McDonald’s, que abrieron su primer restaurante en 1940 en San Bernardino (California).
05. Microsoft
El origen del nombre de la empresa de Redmond tiene en realidad poco misterio. No es sino una alusión directa a la principal actividad de la compañía: la fabricación de software para microordenadores.
06. Coca-Cola
El refresco más famoso del mundo debe su nombre a dos de sus ingredientes: las hojas de coca y el extracto de nuez de cola.
07. AT&T
The current name of the U.S. phone operator AT & T, founded in 1885, is an abbreviation for American Telephone & Telegraph Corporation. "
08. Marlboro
To find the origins of the name Marlboro, one must go back to 1902, when the tobacco company Phillip Morris London opened a branch in New York and began selling cigarettes there initially dubbed "Marlborough", referring to the Duke of Marlborough . At that time it was customary that the British nobility lend their names to brands of cigarettes. Later, it was decided to shorten the name of marks for ease of pronunciation and spelling.
09.
China Mobile China Mobile, founded 14 years ago, was actually born as China Telecom, but in 2000 it was renamed to its current name.
10. General Electric
This company, founded in 1892 by Thomas Edison, choose a descriptive name for easy recognition by consumers.
SOURCE: Direct Marketing
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